Quality Content Matters for SEO

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Content is a key component of almost every search engine optimization strategy. Adding content to a website is a great way to incorporate specific keywords that are relevant to your products and services. With that said, only quality content is going to do the trick – thin, spammy pages aren’t going to get you anywhere.

At Xcellent Digital, the focus is always on quality. As a Greensboro web design firm, Xcellent Digital delivers websites, and website content, that clients will be proud to display.

Google is Getting Smarter

Once upon a time – as in 10 or 15 years ago – you could pretty easily outsmart the search engines with a few basic tactics. Specifically, you could ‘stuff’ as many keywords as possible into your content and cause the search engine bots to think your content was particularly relevant on a given topic.

It might go without saying, but times have changed. These days, Google and other search engines are much better at reviewing content and ranking relevant pages. If the content you put up on your site is poorly written or not original with specific keywords, you aren’t going to get very far. Sure, keywords still matter, but so does the quality of the content. If you have any chance at all of ranking for important, valuable search terms, you’ll need well-written, informative content that also touches on the right keywords and other technical elements of SEO

The Real Goal

Step back for a minute and think about what it is that you want to accomplish with your website. Why do you want people to land on your site in the first place? Most likely, you have some products or services that you want to sell to those site visitors. And those visitors are real people, not search bots. So, to impress those potential customers and convert sales, you’ll need content that is written to serve an actual human audience.

The details of what makes up quality content in your context is going to depend on what you are selling and how you are positioned in the market. For example, a business that sells cooking tools could provide informational content on how to use those tools effectively in the kitchen. Or a business that offers cooking classes could post blog articles on common mistakes made by home cooks, etc. Targeting your content to the market you have in mind, and then producing that content at a high level, is only going to mean good things for your business.

Stay Above the Crowd

If you want to find low-quality, spammy content on the internet, you’ll never have to look far. This kind of content exists in nearly every market. As a business, you probably don’t want to compete in this space. Instead, you want to rise above and position your site – and your business as a whole – as a legitimate, respected operation. By using only quality content in your SEO efforts, and by staying away from the shady world of spammy marketing, you can better position your brand both in the eyes of Google and in the eyes of your potential customers.

 

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How a Great Website Can Help Your Business

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As a business owner, you will do just about anything to help your business grow. In fact, it is that passion that has allowed you to have success up to this point, and it is that passion that will allow you to drive forward. With the goal of growth in mind, don’t overlook the value of a website as a powerful marketing tool. Even if you run a “traditional” business that has existed offline for many years, presenting potential customers with a quality website is another way to improve your operation. 

At Xcellent Digital, we are proud to provide business owners with some of the very best web design Greensboro has to offer. Whether you are looking to get online for the first time, or you would like your current site redesigned, we are here to help. 

A Digital Front Door

It might help to think of your website as a digital front door for your business. Just as you want to present a welcoming and attractive entrance to customers who visit your location, you always want to present your business nicely on the web. This is where professional website design comes into play. When you have a website that was designed by a professional team, your commitment to quality will be obvious. 

Of course, just the opposite is true, as well. If your website looks shabby or looks as if it was designed without much care or looks so dated that it looks pre-internet; it will not give potential customers a good impression of your business. Even if you have the greatest products or services in the world, a sub-par website can drag your image down and your business with it.  

Mastering the Basics

One of the reasons some business owners resist the idea of developing a website is that they are intimidated by the process. With so many possibilities existing online, it might feel like there is no way you can ever do it all. Fortunately, you don’t have to do it all – just hitting on a few basic points will go a long way toward helping your website boost your bottom line. 

So, what are those basic website features? They include the following –

  • A clear explanation of what your business offers
  • Credentials like years in business, awards won, number of customers served, etc.
  • Contact information including email address, phone number, and directions to physical location 

Even if you do nothing more with your website than hit on those key points, you will have added value to your marketing efforts. Of course, you can add plenty of other features depending on the type of business you run, such as online booking, ecommerce, a payment portal, and more. 

Don’t Be Left Behind

The world has gone digital and staying off the web with your business puts you at risk of falling off the map entirely. Specifically, you need to be online to stay relevant with younger generations. If a young person can’t find you online, they will likely assume you no longer exist. Turn to Xcellent Digital for web design in Greensboro to claim a piece of the digital landscape for your business.  

Why WordPress is Best for Your Company Website

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If you are new to the world of websites, you have probably been researching some of your options for getting a company website up and running. Without a doubt, one of the most popular options in the digital world today is WordPress. Technically speaking, WordPress is a CMS – or Content Management System. Basically, this is a platform that takes care of many of the technical details of creating a website, so you can more easily load content and deliver it to your audience.

Many web design companies use WordPress because of the powerful features and endless flexibility that it provides. At Xcellent Digital, we are proud to create beautiful WordPress sites for our clients, so contact us if you would like to learn more.

Endless Flexibility

If you are going to build your website with a content management system, you need to make sure that system is going to provide the flexibility you need to create something that will serve your company well for years. Unfortunately, some of the other CMS options on the market today come up short in the category of flexibility. This is where WordPress excels, and it is why so many web design companies make this their platform of choice.

Strength in Numbers

In addition to flexibility, there is something to be said for using the same software as so many other sites on the web. Here’s the thing – it’s easy to solve problems when working with WordPress, simply because it’s so easy to get help. You don’t have to look far to find someone with the knowledge necessary to help you work through a WordPress issue.

Also, since so many sites are run on WordPress, there are endless resources available to add on to your site. In WordPress, “plugins” can be used to add functionality of one kind or another to your site. The presence of so many plugins means you can add just about any kind of capability to your site without having to develop any custom software. This is a cost-effective way to run your site, since most plugins come with a modest price tag – and, in fact, many are free.

Easy to Use on the Backend

If you are going to work with a web design company for the creation of your site, you won’t need to worry too much about how easy it is to design a site on WordPress. However, you’ll probably want to be able to make changes to the site from time to time – like adding new products, updating your blog, etc. – and WordPress makes this easy. If you can use the internet and have basic computing skills, you’ll have no trouble with WordPress (after a short learning curve).

When you add up the entire package, choosing WordPress over other options is a simple decision. This is the best website platform available today, and we don’t think the competition is particularly close. By working with Xcellent Digital, you can get a quality WordPress site for your company that will represent your brand well for years to come.

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